He is the greatest whose strength carries up the most hearts by the attraction of his own. –Henry Ward Beecher
Some of the most poorly designed websites today are arguably the most successful ones. A great case study is DrudgeReport.com. The news site is virtually featureless, but its viewership outperforms the New York Times. Matt Drudge’s passion is relevant, unadulterated news. By his devotion to it he has attracted a loyal following of like-minded readers.
Aligning Others With Your Purpose
Therein lies the secret of success to attracting new visitors to a website who will return regularly. It is about finding like-minded individuals who are attracted to a website’s reason for being.
It doesn’t matter if the website celebrates a charity or if it is wholesaling plumbing parts. Devotion is contagious. Providing do-it-yourself tutorials and social media solutions where people can discuss their home improvement projects can go a long way towards moving more plumbing supplies than there is room to store it. See our section on Contribution for more information on this subject.
Website traffic always grows exponentially in proportion to the amount of devotion given by those who continue to develop it. That is the power of attraction.
Don’t Struggle With the Numbers Game
When visitors to a website are interested in the site’s subject matter numbers are no longer an issue. Which is better, a million people who drop by and never return or fifty who come back regularly and tell their friends? Success isn’t metered solely by website traffic alone. More important is the personal connection with the message being presented. Website tracking has its place on the sidelines.
You Are Your Target Audience
As Simon Sinek explains in the video below, “People don’t buy what you do, people buy why you do it… The goal is to do business with the people who believe what you believe… We are talking directly to the brain that controls behavior and then we allow people to rationalize it with the tangible things we say and do. This is where the gut decisions come from.” Identify what you want and give it some passion. Your audience can’t help but reciprocate.