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ReDirect Guide Releases 12th Edition
by Francis Meetze on May 15, 2012

I had someone ask me a few months ago why I was in the ReDirect Guide.  He said that my business wasn’t even remotely environmentally conscious.  “True”, I said.  “But it has changed the way I do my business.”

The ReDirect Guide provides a local business directory showcasing businesses that have went “green”.  The service is more than a phone book.  It is a great business network embraced by those who have stepped “out of the box.”

Anyone who can evaluate how their business affects the environment and can direct those changes into their company must have a lot of passion.  It's always nice to hobnob with those people, because success always follows passion.

The ReDirect Guide is a great model.  I am surprised that it hasn’t caught on in more cities.  The idea is contagious because a company is always gauged by the impact it has on the lives of others.  True, I don’t sell “green” lawn furniture, but I do use recycled paper.


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